Detect · Decode · Dominate

Sponsorship,
fully quantified.

AI that watches every frame of a broadcast, scores every logo it sees, and prices it on your rate card.

Book a demo See how it works

01 Detect

We see every logo, in every frame.

Cutting-edge AI watches the whole broadcast - not the highlights - and finds every brand. What it is, where it is, how big, and for how long.

  • 500+ brands
  • 11 sports
  • 30 frames / sec

02 Grade

Not all exposure is equal. The BX Score knows.

Our "BX Score" grades each appearance out of 100, so a big, central logo ranks higher than a small one in the corner.

0.0Incidental
  • SizeShare of the screen
  • PositionCentre wins
  • ClutterRivals in frame
  • DurationTotal time on screen
  • DwellTime to focus
  • FrequencySeparate appearances

03 Locate

We know where it is, not just that it's there.

Each detection is tied to a placement, so you can see exactly which surface is actually working.

  • Jersey
  • Perimeter board
  • LED
  • Pitch paint
  • Sightscreen
  • Vehicle livery

04 Value

Exposure, turned into currency.

Your rate card, your currency. Know exactly what it's worth.

Minutes on screen× Placement rate× Exposure quality= A$0.0M

Effective media value · one rugby test

A$7.0MMedia value in one rugby test
30Process frames per second on consumer hardware
500+Brands in the model
11Sports supported

How it works

From broadcast to boardroom in four steps.

01

Point us at the event.

From a live stream or upload a recording.

LIVE STREAM UPLOADfull_match.mp4 EVERY FRAME
02

We find the logos.

Every appearance: what, where, how big, how long.

BRAND ABRAND BBRAND C D BRAND A · 0.98 BRAND D · 0.93 BRAND C · 0.96 30 FPS
03

We score and price each one.

BX Score and media value, per brand, per placement.

SIZEPOSITIONCLUTTERDURATIONFREQUENCY 46.6HEADLINE BX SCORE MEDIA VALUEA$1.5MMIN × RATE × BX YOUR RATE CARD
04

Everyone gets the answer.

Live portal, branded PDF, or CSV for your analysts.

LIVE PORTALEvery brand, every fixture BRANDED PDFIn your colours CSV · APIFor your analysts

Australian product, Australian codes

AFLSupercarsNRLCricketRugbyFootballBasketball
NetballTennisGolfMotorsportSoccerHorse Racing

Reports

A report that generates in seconds.

One click produces a white-labelled PDF in your colours, with spotlight pages and captured exposure frames.

Download a sample report
The Brandalytix portal: a brand's Bx Score, placement split and exposure factors for one event
A page from the Brand Performance Report: media value, detections and the Bx Score leaderboard

See it on your own broadcast.

Book a portal demo and we'll walk you through a live event - your sport, real sponsors, real numbers.

Book a demo